On 04th October 2023, Elon Musk, the owner of X (formerly known as Twitter) tweeted "Citizen Journalism is the path to better future". He further added "I strongly encourage people around the world to post news about events as they're happening, in both text and video".
As per a report published by Allied Market Research in May 2023, the global User Generated Content (UGC) Platform market size was valued at $4.8 billion in 2022 and is expected to significantly expand at a CAGR of 31.6%, taking the market size to $71.3 billion by 2028. Yahoo Finance reported on 8th May 2023, that "The growth of the global user generated content platform market is driven by factors such as increase in use of influencer marketing, the rise in demand for authentic content, and uniqueness and cost-effectiveness of user generated content" 👉🏼 Click here to read the story in Yahoo Finance
"User Generated Content (UGC) is changing the very practice of journalism and publishers must adapt quickly" - Press Gazette, 2021
The Press Gazette quoted in their article dated 4th February 2021, that "UGC is changing the very practice of journalism and publishers must adapt quickly". They further add, "For news professionals, UGC has become an integral element of investigative journalism, of identifying story leads and, above all, reporting breaking stories" 👉🏼 Click here to read the full story
"User Generated Content (UGC) will be the most disruptive and far-reaching influence on the future of news media. The reinvention of news lies in harnessing the power of the people" - Newsflare, 2020
Demand for news is growing, but trust in the media is declining. According to Sky News, two-thirds of the public don’t trust TV journalists , with that number rising to almost three-quarters for newspaper journalists. News publishing traditionally plays a critical role in times of crisis. But at a time when the world seems like it’s on fire and news has a vital role to play in keeping audiences informed and people safe, traditional news media appears to have lost control of the narrative.
People are putting their faith in each other instead. UGC is not only more trustworthy, but it offers a new and innovative representation format that guarantees audiences feel emotionally connected to a story. As we have seen most recently with the death of George Floyd, to truly understand an event, audiences increasingly want to watch videos to see and hear eyewitness accounts.
UGC tells the story like it is. For news publishers to secure their long-term survival, it’s essential they build a stronger, deeper connection with their audiences! 👉🏼 Click here to read the full story
PRESSHOP is an AI powered app, that connects people directly with the press. Through PRESSHOP, people can capture pics, videos, scans and audio recordings of incidents that they see around themselves in their daily lives, and report or sell the content directly to the press. PRESSHOP is an anonymous app where the users real name and face is never disclosed for safety and security reasons.
Launching in 2024 in London and Los Angeles, PRESSHOP aims to connect 7 Billion smartphone users with 21,000 publications around the world. At PRESSHOP, we are transforming news by empowering you 🫵🏼
This blog has been inspired by Elon Musk's tweet on 04.10.23, an article that appeared in Press Gazette dated 04.02.21, and Newsflare's blog dated 01.07.2020. Please follow us on our social handles (FB, Twitter (X), Insta and LinkedIn) for stories, blogs and real time content from our smart users who we lovingly call Hoppers here at PRESSHOP 🐰
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